Hi! I’m Lauryn Hock.
I am social media influencer and lifestyle blogger that focuses on midsize style & fashion, skincare & beauty, and adventure & travel. On my blog and social media you’ll find outfit tips, skincare tricks, and travel hacks, all with a dose of women empowerment.
I have spent the last 8+ years building my business and audience for Lauryncakes. My blog and social media is centered around equality, creativity, self-love, and feminism. Lauryncakes promotes love through exploring the world, celebration of diverse cultures, showing body positivity, and sharing what makes me happy.
For me, feminism is the freedom for women to be anything they want. Women should be empowered to feel their best at every stage in life. I believe this means women should feel comfortable choosing how they want to style themselves, dress, get ready for the day, view the world, work, travel, and live. That is, as long as they aren’t hampering the love and humanity of others.
My Family
I am married to my great love, Spencer. We are best friends and true partners. I’m the fire and he’s the water in the relationship. He keeps me cool and I get him fired up. Together we have two cats, Teddy and Billy. We lived in Salt Lake City, Utah for many years, and recently moved to San Diego in Southrn California.
Spencer and I met on Tinder. I know right? If you’re interested in that whole story, you can check out the blog post we wrote together about it.
How Lauryncakes Got Started
I get asked all the time how I started my blog, and how I began as a full-time social media influencer, mostly by people looking to get into it as either a hobby or for the perks. I tell new people that if you’re looking to get your start with the mindset of: “what can I get out of this?” then you’re in for a rough road.
I started blogging in the winter of 2013 (back when I was in college going to school to become a teacher) when I was bedridden because of a talonavicular joint fusion surgery on my foot. During that time, I was looking for something to keep me occupied during winter break. I started blogging about my day to day life and as I became more and more interested in blogging, I wanted to emphasize my writing on fashion and beauty. I learned more about what I wanted my blog to be like by reading other blogs and following other fashion bloggers. When my foot was well enough to get up and about, I began taking photos to feature on my blog. Soon after, I began heavily curating my aesthetic and photography.
I was a high school special education recourse English teacher at a low income school for 4 years before I quit to run my business full-time. It has been over seven years of blogging now, and I feel like I keep learning more everyday and Lauryncakes continues to evolve as I grow in life.
Thanks for coming; stay awhile!
Have a look around and enjoy your stay. If you have questions or are interested in working together please reach out to me at hello@lauryncakes.com
