This was my fourth year attending the September NYFW (spring/summer collections), and I can say, without a shadow of a doubt, it was the best one yet! A few reasons added up to creating the ultimate fashion week experience. For one, I didn’t have to worry about teaching and creating sub-plans before, or coming back to work exhausted and having to catch up at school! Next, our location of our AirBnB was phenomenal. In the heart of Tribeca, we were a two minute walk from the official New York Fashion Week venue. I stayed with 10 other women (consisting of bloggers, makeup artists, and hair stylists), so I always felt in-the-know of events. Thirdly, after four visits to NYC, I finally felt capable of getting around by myself without confusion; no more getting lost on the subway! Lastly, this Fashion Week I made a conscious effort to attend more events and showrooms specifically for building connections between brands and bloggers.
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Things to Know About Fashion Week
The More Original the Outfit, The Better
My first year or two attending NYFW, I simply didn’t understand the street style I saw walking to shows. It often seemed too bold, mismatched, or even crazy. While some people do indeed wear outrageous outfits just to grab attention, most people are expressing themselves and truly creating art with what they are wearing. This year, I think the idea behind street style fashion finally clicked for me! In fact, I was captured (at least 3 times!) by street style photographers. Many bloggers will tell you that a goal is to end up on Getty Images. It’s an honorary way of saying, “you nailed your outfit and are worthy of NYFW”. It’s been a goal of mine for at least 4 years to end up on Getty or a similar website, and finally it happened!
Designers are Making Less Haute Couture and Creating More Ready-to-Wear
I can’t be the only one that has seen a meme or two about the wild designs walking down runways, right?! Runways used to be more about high fashion, or haute couture, and giving fashion insiders a look into the creations designers would be showing the next season. They were more about the feel of the designs, constructing art out of the fabric, pieces, and concepts, instead of about creating looks to be worn off the runway. The fashion industry has changed immensely, especially in the past 5-10 years. Designers are under pressure to create pieces at a faster rate due to buyers wanting products immediately. Thus, most of the looks shown at New York Fashion Week in 2019, although still expensive and “high fashion”, are more accessible to the public. Industry members want to showcase clothing that people can buy off-the-rack.
Trends are Here to Stay
Even though I went to a different designer or showroom daily, patterns among the colors, silhouettes, and fabrics still emerged. Animal print is here to stay! Tulle, tweed, sequins, and vinyl are all having a moment (think texture). Pearls should adorn everything you own. Pastel colors, including pistachio green, are going to be all the rage. It felt like I was seeing a lot of late ’90s, early ’00s inspired fashion. The designer runways I saw during Fashion Week: Laurence & Chico, Affair, House of Campbell, Torannce, Portia & Scarlett, DEA the Label, Made with Love Bridal, Sonya Swim, Indonesian Diversity, and Liuyong x Rishikensh.
The Events at Fashion Week Are Where Bloggers Should Be
Knowing that the agencies in charge of fashion shows work really hard, I automatically declined more shows this year to respect their time! In past fashion weeks, I overbooked myself and couldn’t get to shows on time because of overlap or traffic, which makes it hard for the agencies trying to seat people. Even so, I still missed some shows accidentally this year due to transportation! Besides not wanting to make agencies’ lives hard, I also figured out that, while shows are fun, the true networking happens at events and brand show rooms. I decided to try and book more parties that brands were throwing so that I could network with other bloggers and get to know the brands on a more personal level. Equally important to me was to go and have lunch or visit the offices of brands/agencies I work with so that I could meet with the PR reps face to face! If you are a blogger or an influencer, I’d recommend more of these get-togethers and less shows! After all, I wouldn’t have met Diane von Furstenberg at a runway, but I did get the chance to meet her at the Bumble Biz meet up this year!
What do you want to know about New York Fashion Week?
Ashley Stephenson
September 17, 2019I have never been to NYFW but would love to one day!
WanderlustBeautyDreams
September 17, 2019Never attended a fashion week but looks like fun. Loving all of your looks!
Carolyn
September 17, 2019This was a great read, Lauryn! So awesome that you had the best time yet, got to meet DVF, AND got to be on Getty images! Sounds like it was an amazing experience for you!
Iféoluwa
September 17, 2019I agree if your outfit is original and unique! You get lots streetstyle photos! I love your robe! Looks like you had a great time
roxy
September 17, 2019Congrats on making Getty Images! Yes, the outfits are INSANE. But then again you’ll see style like that always in NYC because we are kinda insane. I love that you attended more PR/showrooms this time around, I think I need to make that a goal! And staying in Tribeca, what fun! I used to live there with an ex boyfriend and I have to admit it’s about as cool as Manhattan gets.
Taylor Mobley
September 18, 2019I usually go every year but this year I just had my baby so I missed but and was SO bummed!
Deborah
September 18, 2019Wow that’s awesome you made Getty Images! That’s so awesome! Your outfits are amazing!
Jennifer Prince
September 19, 2019Ok, I totally want to go to this and wear ALLLL of the things that I save in my closet and NEVER wear because they are too fun/funky. I love that you went and owned it. So fun!
Nicole Flint
September 23, 2019I’m planning to attend NYFW in February and I cannot wait! I also love that a lot of the fashion houses are creating more ready to wear looks. I love accessible and wearable fashion. Also, your photos are BOMB! Slayed every look!
Lily
September 26, 2019You look stunning! I bet you had the best time.
Paul
February 22, 2020You in those jeans todays post Damnnnn nothing more to say just smokin hot
lauryncakes
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