There are many shampoos on the market that contain harmful artificial ingredients in them. Parabens, Sulfates, and Dyes are some of the things found in common retail shampoos that can damage your hair, by drying it out, fading the color, or causing it to become brittle and prone to split ends. When I choose a shampoo, the first question on my list is: “Is it a paraben and sulfate free shampoo?”